5 business challenges Printech 2025 will help you solve

Here is why the biggest players in the field of equipment, technology and materials for printing and advertising production choose Printech to increase sales.

In 2025, the International Printech Exhibition will mark its 10th anniversary.

Over the past decade, the exhibition has become a highly regarded business platform for the printing and advertising industry, offering a reliable and effective environment for industry professionals to address their business challenges.

Printech is selected by numerous leading manufacturers and suppliers of printing equipment and materials, software for printing processes, solutions for automation, control and remote diagnostics, accessories and other services on an annual basis.

The exhibition offers businesses the chance to address their most pressing challenges in just four days.

Objective #1. Expand your sales geography

At Printech, industry manufacturers and suppliers return to participate on an annual basis, as they recognise the value of engaging with the target audience to showcase their products and services in real-time, and gain immediate customer feedback. In 2024, the exhibition welcomed 2,486 professionals from 85 Russian regions and 44 countries, representing a 2% increase from 2023.

Additionally, over 29,000 professionals from related industries who attended RosUpack gained valuable insights into the exhibitors' offerings.

Objective #2. Increase sales volumes

The exhibition offers significant commercial potential. 41% of visitors attend the event with the specific intention of signing contracts, while 81% are seeking new products and services for their business and to gain insight into industry developments.

Objective #3. Generate more Leads

The majority of Printech visitors are print shop owners, heads of print production, department managers and individual entrepreneurs. 62% of Printech visitors influence purchasing decisions for products presented at the exhibition. Exhibitors benefit from direct talks and meetings with them, as these help them to expand their customer list in 4 days for a whole year.

Furthermore, Printech offers companies a significant commercial return, as the exhibition is held on the same site and during the days of the largest international packaging industry event, RosUpack. This also drives additional interest from specialist visitors to the exhibitors' stands.

Objective #4. Showcase your products to a highly targeted audience

During the four days of the exhibition, exhibitors have the opportunity to engage with the target audience. The exhibition provides an invaluable opportunity to meet existing partners and source new customers. This season, over 30% of Printech visitors were first-time attendees.

Printech attracts top managers and specialists from a diverse range of organisations, including printing houses, advertising and production companies, printing salons, manufacturers of labels and packaging, textile and food industries, and souvenir producers. This demonstrates the event's appeal to industry experts, who are keen to connect with new manufacturers and suppliers.

Objective #5. Assess the competitiveness of your products

At Printech, exhibitors have the opportunity to showcase their products and services for the printing and advertising industries across 10 sections, encompassing the full printing process chain. The event also facilitates instant feedback from potential customers, insight into audience needs and the chance to refine products to boost sales in the current cycle. Join the industry's premier event!