Exhibition is an effective tool for promoting your company. And the stand is its business card. Stand design is a key solution for attracting customers, and it directly depends on the goals and objectives that your company will intend to achieve at the exhibition.
You need a stand that will attract attention. It should be easy to read the company's activity area and its name. Important details that you want to communicate to potential clients should be obvious and easy to remember.
You need a spacious rest area, tables for meetings and a closed storage room (possibly with a refrigerator) where you can store/make coffee and snacks.
An ideal meeting area should be at your stand. You can separate one meeting room from another or plan a couple of closed rooms where the atmosphere of the exhibition will not distract from the business conversation.
In this case, an interesting design solution of the stand, supported by a high-quality demonstration of the best products, will help you.
A small stand would be enough, but it should be located next to the conference areas to be at the heart of industry events.
You need to think about how to attract an audience to your stand. An interesting and bright design solution, perhaps signage in the hall, will help you. The invitation and presentation schedule should be large, informative and placed in the most visible place.
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